CV

Adobe InDesign (10+ years), Adobe Illustrator (10+ years), Adobe Photoshop (10+ years), Adobe AfterEffects (1 year), Figma (1 year), Adobe XD (basic working knowledge), Microsoft Office (10+ years), Google Suite (9 years)

Design Experience

Graphic Designer | Strand Palace / The Mole Resort
London, UK• June 2023 – Present

Collaborated with the marketing team to design on-brand collateral across two properties including: signage, in room collateral, corporate brochure ware, menus, marketing campaigns, CRM, and social media.

• Designed creative collateral for use across 2 different brand personalities. Maintaining excellent brand consistency within both properties and effectively communicating across print and digital mediums.

• Managed commercially significant projects, increasing the revenue of the business through well structured and well designed brochure ware. Main projects include: Strand Palace Festive Brochure, The Mole Resort Christmas Packages brochure, and establishing the inaugural The Mole Resort Meetings & Events brochure.

• Established a workflow system for stakeholders to make design collateral requests, maintaining good project management practices and tracking timelines and tasks across multiple touch points.

Graphic Designer | Lockton Companies LLP
London, UK• August 2021 – May 2023

Collaborated with stakeholders to deliver professional, branded RFPs, reports, and brochure-ware to win new contracts.

• Designed over 250 visually engaging, multi-paged reports, presentations and RFPs, ensuring each project followed brand guidelines, instrumental in winning several high-value clients for Lockton.

• Managed a team of freelance artworkers on a large scale project consisting of 27 individual reports, each with distinct variable data. Created the Indesign template, briefed freelancers on company expectations and project specifications and communicated clear feedback to the artworkers.

• Coordinated workload with the design team and negotiated timelines with stakeholders. Prioritised and delegated tasks, engaging freelance artworkers when needed, to meet the needs of all stakeholders.

Freelance Graphic Designer
London, UK• July 2020 - January 2022

Created marketing collateral and illustrations that fulfilled clients’ design needs and aligned with brand and style guidelines.

• Designed UX for websites and application proposals, including low-fidelity wireframing and prototyping, improving the user flow.

• Conceptualised marketing collateral aligning with clients’ branding specifications. Implemented designs across physical sites and social media, increasing customer engagement.

• Artworked concept for a series of holiday cards, using a specific style and aesthetic dictated by the illustrator. Prepared artwork file for print and for animation.

Visual Designer | The Genuine Dining Co.
London, UK • September 2019 - August 2020

Developed marketing collateral and RFP responses for a corporate catering company providing food service for approximately 40 corporate sites across London and in the UK.

• Designed print and digital marketing material for monthly marketing campaigns as well as ad hoc collateral for
  one-off events, increased the sale of seasonal merchandise and built a loyal customer base.

• Engaged with third-party vendors to successfully develop and implement site branded applications and self-serve check out specific to each corporate site.

• Planned timelines and content structure for tender responses. Designed RFP documents and presentations in collaboration with the Business Development Manager, winning important contracts for the business.

Branding & Design Lead | Feast On It!
Toronto, Ontario, Canada • September 2011 - September 2012

Built and developed an active online and in-person community of food lovers in Toronto with a small team.

• Conducted user research, including mapping out user journeys and creating personas. Iterated on low and high fidelity prototyping in collaboration with a small team before testing and launching our web platform.

• Created cohesive, visually engaging branding and a design system for Feast On It!.

• Developed engaging content for social media and community forums, increasing our website traffic to over 2,000 unique visitors per week within 3 months of launching.

Bachelor of Design in Illustration; Minor in Graphic Design
Ontario College of Art & Design - Toronto, Ontario
April 2011

After Effects Kickstarter
School of Motion • January 2021 – March 2021

UX Design (Professional Certificate)
Google (Coursera) • Ongoing

Skills